BRAND: NIVEA | CLIENT: DNA BRAND ARCHITECTS | CATEGORY: COMMERCIAL
Nivea introduced two new products specifically designed for melanated skin. As part of the campaign, we curated images of diverse women to celebrate melanin skin as art. My roles in this project were Creative Director and Photographer. The campaign has since received local and international awards, recognized for its exceptional messaging and execution.
BRAND: BATHU | CLIENT: BATHU GROUP | CATEGORY: COMMERCIAL
Bathu has launched a new shoe called the Ndofaya, inspired by the vibrant Soweto township of Meadowlands. To celebrate this release, we designed a captivating fashion shoot that honors the rich culture, history, and diversity of Ndofaya. I had the pleasure of serving as the creative director, producer, and photographer for this project.
PROJECT: KOLOR | CATEGORY: PASSION PROJECT
As someone with dark skin myself, I created this project to celebrate the beauty and richness of dark skin. By splashing bright, vibrant colors onto the skin, I aimed to symbolize beauty, pride, and the boldness of self-expression.
PROJECT: ROOM 301 | CATEGORY: PASSION PROJECT
This editorial is named after the apartment number where a trio of designers once lived and worked, with their garments featured prominently in the shoot. The concept was to create striking, vibrant, and high-energy visuals that push the boundaries of traditional magazine editorials, delivering something bold and unexpected.
BRAND: BATHU | CLIENT: BATHU GROUP | CATEGORY: COMMERCIAL
Bathu has launched a new shoe called “10/43” to commemorate the brand’s very first sale. The business, founded by Theo Baloyi, originally operated out of his car in front of house 43 on 10th Avenue, Alexandra Township.
This photoshoot takes inspiration from those humble beginnings, with the car highlighted as the central feature to showcase Bathu’s journey from the boot of a car to over 30 stores nationwide. I served as the creative director, producer, and photographer for this project.
BRAND: BLAGIK | CLIENT: LORD GILLES | CATEGORY: COMMERCIAL
Blagik is an international online store that showcases a blend of African and American fashion designers. This project involved capturing striking lookbook images for their social media and website. The goal was to reflect the essence and beauty of an African winter afternoon while keeping the spotlight on the fashion. It was essential to highlight the unique stories and artistry behind each garment, ensuring the designers’ visions remained central to the imagery.
BRAND: MAMKHIZE | CATEGORY: SOCIAL MEDIA CONTENT
Mamkhize, a proud Zulu woman, celebrates her heritage at every opportunity. Each year, we create a unique concept to honor Heritage Day. This year, our inspiration came from uMkabayi KaJama, the esteemed aunt of Shaka Zulu, who is heralded as a pivotal figure in shaping the Zulu nation. In this photoshoot, Mamkhize embodies the resilience and leadership spirit of uMkabayi. She is portrayed as a herdsman, a role traditionally reserved for men in Zulu culture, reflecting uMkabayi’s groundbreaking role as the first and only woman to ever rule the Zulu nation. I served as both the creative director and photographer for this project.
BRAND: APPLE MUSIC | CLIENT: DNA BRAND ARCHITECTS | CATEGORY: EDITORIAL
Apple Music and Beats by Dre collaborated with Ambush for a limited edition of earphones, featuring Burns Boy as the campaign ambassador. To extend the campaign’s global reach, Khanyi Mbau was selected to represent Southern Africa. This collaboration was highlighted through a cover story in the digital magazine, The Throne.
BRAND: ZETHE | CATEGORY: ALBUM COVER
After winning the Vodacom NXT LVL music competition, Zethe was set to release a brand-new EP. As part of her prize package from Vodacom, we were tasked with curating a cover shoot for her. Her EP, titled Qhawekazi, which means ‘heroine,’ inspired us to create a photoshoot that effectively communicated this theme.
PROJECT: LAKE FUNDUZI | CATEGORY: FASHION LOOK BOOK
For the Funduzi lookbook shoot, we paid homage to the origins of the brand’s name—Funduzi. This sacred body of water, nestled in the shadow of mountains, carries profound cultural significance. Legend speaks of ancestral drumming heard beneath its surface at night, watched over by the Vhatavhatsindi, the People of the Pool, and guarded by the nearby python god. Lake Fundudzi, an ecological marvel, is the only lake in the world formed by a cataclysmic landslide millions of years ago—a testament to its uniqueness and majesty.
PROJECT: DOLL FACE | CATEGORY: PASSION PROJECT
This personal project is a tribute to Black women and girls. Growing up, I watched my sisters play with dolls that didn’t reflect their identity. Even with the introduction of Black dolls, they often felt like existing designs painted brown, failing to truly represent the diversity of Black beauty. With this project, I sought to reimagine Black dolls by photographing unique women posed as dolls, challenging the conventional standards of representation. I plan to expand on this concept, offering a fresh approach while maintaining its core message of authenticity and empowerment.
BRAND: BATHU | CLIENT: DNA BRAND ARCHITECTS | CATEGORY: COMMERCIAL
To continue the idea of switching the spotlight on, the campaign featured influencers in the music industry. When thinking of music, a concert often came to mind. The idea was to use concert equipment boxes as a set for the shoot. To tie it all together, the use of colored lights was prominent to maintain the vibrancy and energy the brand was known for.
BRAND: STEERS | CLIENT: DNA BRAND ARCHITECTS | CATEGORY: COMMERCIAL
Steers introduced an exciting new burger for the summer holidays, named Mjojo. The aim was to capture and celebrate the vibrant summer atmosphere that brings friends together to relish the season with a delicious Mjojo burger. Our team was given the thrilling task of capturing these joyful moments and creating engaging social media content to share the fun and flavor of Mjojo with a wider audience.
BRAND: BATHU | CLIENT: BATHU GROUP | CATEGORY: COMMERCIAL
Bathu launched a new sneaker with innovative technology. For the creative idea, we drew inspiration from the sneaker’s name, “Switch.” When one thinks of a switch, light switches come to mind. Thus, the creative idea revolved around playing with spotlights while maintaining the brand’s signature high energy and vibrant aesthetic.
BRAND: FLYING FISH | CLIENT: CAPACITY RELATIONS | CATEGORY: COMMERCIAL
Flying Fish Seltzer is made with refreshing sparkling water and alcohol, featuring a burst of bubbles and a dash of fruit juice. Available in the fresh flavors of Lemon and Lime, Raspberry, and Apple, it is the perfect beverage when seeking ‘na enjoyment. This campaign aimed to introduce it to the public, showcasing the fun and carefree essence of this new variation.
CLIENT: GQ MAGAZINE | CATEGORY: EDITORIAL
GQ and Samsung collaborated to promote the new Samsung S22. The aim was to highlight the camera’s incredible features. This fashion spread, featuring different South African fashion influencers, was shot using the Samsung S22.
BRAND: BRUTAL FRUIT | CLIENT: CAPACITY RELATIONS | CATEGORY: COMMERCIAL
Brutal Fruit has been a beloved brand for 21 years. To celebrate this milestone anniversary, they launched a new variant. To introduce it, we curated captivating content used for promotional purposes across social media platforms. Our goal was to capture celebratory moments that highlight the brand’s ethos.
BRAND: LRC | CLIENT: LEE RICKIE | CATEGORY: COMMERCIAL FASHION
The Lee Rickie Collection is a fashion brand based in the United States. Its head designer, Lee Rickie, has always been inspired by South African culture and its people. To honor this inspiration, he dedicated this collection to South Africa by having the lookbook shoot in Cape Town and naming the garments after popular Amapiano tracks.
